Google and the evolution of “mobile-friendly”

Susan BanksMobile Web Design

It is now less than a month away. April 21, 2015. The day that Google starts to penalize websites that are not “mobile-friendly.”

For at least a couple of years now, Google has been telling us they are developing and focusing on “mobile first.” On June 11, 2013 we were told to “make website mobile-friendly or face Google search wrath.” Google has posted several related bulletins along the way, including on November 18, 2014  informing us of the addition of the “mobile-friendly” label to websites, “to make it easier for people to find the information that they’re looking for,” and listing the criteria used to determine if a page is eligible for the “mobile-friendly” label.

On February 26, 2015  Google announced that:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

What does this mean to you, as a business owner? It means that if your site is not considered “mobile-friendly” by Google, you can lose your search rankings. It means, that mobile is no longer just “nice to have,” but a necessity if you want to be found and to compete in 2015 and moving forward. It means, if your customers can’t find you on their mobile devices they will moving on to your competitors.

Mobile is here. Mobile is now.

Are you ready?

Not sure if your site is mobile-friendly? Take Google’s mobile-friendly test.

Google's mobile-friendly test