QR Codes Lead To Sales
If you are a smartphone user, you are probably familiar with QR codes. Chances are you may have already scanned one.
In fact 50% of smartphone owners have scanned a QR code and, more interestingly, 18 percent of these tech-savvy shoppers made a purchase after scanning the QR code.
So if you are thought QR codes were just a passing fad, think again. As a business owner you owe it to yourself to explore this marketing channel. However before jumping in with both feet, you need to plan how you are going to use QR codes and make sure they are integrated with your overall mobile marketing strategy. Take into account who your clients are, what information they would be looking for on a mobile phone, and make sure they are directed to a page that will give them what they are searching for quickly and easily – and in a mobile-optimized version.
This last point bears repeating.
The number one mistake that businesses make when using QR codes is to send their prospective clients to a regular website – not a mobile-optimized website. I have seen this with both small and large business and well as government and educational institutions. So the issue is lack of education, not lack of money.
Keep in mind that anyone scanning a QR code is using a mobile phone. So why would you send them to a website that is not optimized for the device they are on? If you make them search and scroll and stretch the screen just to try and find the promised information, there is a high likelihood that they will decide it is not worth it and leave. You grabbed their attention, why not take the next step and keep their attention? Hold them at least long enough for them to decide whether or not you have what they need. Let your prospective client make a decision based on choice, not frustration.
QR codes are a wonderful tool to use to grab the attention of your tech-savvy clients, but to be used effectively they must be integrated into your overall mobile marketing strategy.
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