Mobile-Optimized Websites

The Mobile Web

Fifty percent of all web traffic is now coming from mobile devices, yet most websites are not designed for mobile traffic.

If your website takes too long to load (more than three seconds), or your visitors have to stretch and scroll to find the information they are looking for, chances are they will get frustrated,  leave, and never come back.

Our Solutions

At Mobile Marketing Toronto we understand that there isn’t a one-size-fits-all solution for mobile friendly sites.
We offer several different options, depending on what is appropriate for your business, including:

Responsive websites

Websites designed to look beautiful on any device. Content is reformated to display properly, no matter what device you are viewing in on; computer, laptop, tablet or smartphone. No more stretching and scrolling.

Mobile websites

Designed specifically for mobile devices. Fast, user friendly option. Perfect for brick and mortar businesses where customers are looking for specific information (phone number, hours, location) and want it at the tip of their fingertips. Keep your current website and serve your mobile site to mobile visitors.

Is Your Site Mobile-Friendly?

As of April 21, 2015, Google will use mobile-friendliness as a ranking signal for mobile searches.  This is not a surprise, since for at least two years now Google has been telling businesses to make their sites mobile-friendly.

The “mobile-friendly” label was introduced in November 2014 to reduce the frustration experienced my many mobile searchers, and “make it easier for people to find the information they are looking for

 “Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone.

What is the criteria Google uses to determine if a site is eligible for the “mobile-friendly” label?

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Not sure if your site is mobile -friendly? Take Google’s mobile-friendly test.