Canada is Mobile

  • 75% of all cell phones in Canada are smart phones; up from 62% in 2013 and 48% in 2012
  • Most mobile users keep their phones within arm’s reach over 90 percent of waking hours
  • 97% of all text message are opened; 90% within the first three minutes
  • 87% of smart phone users have looked for local information and 89% have taken action as a result
  • Mobile marketing methods have proven to be effective in acquiring new customers, providing service to existing customers, and driving repeat business through relationship-building
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